Working with Jaffa cakes

I thought this was a wind-up when I first read it. But no, it’s true. England have signed up the humble Jaffa cake to be their “official energy snack” for 2007. This is great news for the oft-abused cake, one which is seen as part of a student’s staple diet and not nearly in the same class of tea-dunkage as, say, the Rich Tea. Win or lose this summer, the Jaffa should hopefully be promoted to the gold league of biscuits. I can demolish two packets with a sufficient vat of tea to help wash it down.

The best thing to come out of this news, though, is the following line from John Perera, the ECB’s commercial director.

“We are very excited about working closely with Jaffa cakes in 2007″.

The slippery slope of commercialisation

It’s everywhere. Everyone sponsors each other. Even the sponsors have their own advertorials. The sponsors are sponsored by other sponsors. It’s another apparently necessary evil of this world.

Cricket has been victim of it for some time but has remained relatively untarnished as a result, until today with the news that Australia has struck a deal with Commonwealth Bank who have secured naming rights for their one-day team. England v Australia in a one-day match is now the stuff of history: read England v Commonwealth Bank Australia.

There are two problems with this. Firstly, it is entirely unnecessary of Cricket Australia who have now surely leap-frogged the BCCI in the Most Greedy Cricket Board league. CA have pots of cash. Sponsorship is one thing; naming rights is new, dirty territory and there can be no other reason than sheer financial greed. Secondly it sets a precedent. How long before other teams follow suit? How long before counties in England are renamed after their own sponsors or, worse, Test sides are named after their richest benefactors?

There is an irony, though. The very definition of commonwealth is just that: a “body politic,” or a government/organisation formed by the consent of the public. Does CA really expect their patriotic fans to agree to this? The old song and chant “Come on Aussie come on!” won’t have quite the same ring to it (“Come on Commonwealth Bank Australia, come on!”).


Support The Corridor

First of all, my apologies in sinking so low…but this is a genuine request for support, as the blog is entering new territory. Traffic is at an all-time high, which of course is great – and welcome to you if you’re new – but it’s becoming increasingly difficult, financially, to support it. I need some help!

Already, since the beginning of July, we’ve received 1,179,102 hits up until August 12. On average this year, it’s growing by 200-350,000 hits month on month and is denting my wallet considerably.

If you enjoy the site, find my mumblings interesting and want to support it, please do. Even a small donation is enormously helpful. If you’re from a company and are interested in advertising here, do get in contact. I’m in talks with a couple of large sporting companies, but neither of these seem likely to happen.

I’m aware of the pathetic, sickly nature of this post and I apologise. And one day, I’m sure a company or service might be keen on supporting us and helping it to grow…but in the meantime, the peanuts and scraps from the faithful will have to do!

This will be the last beg for dosh, I promise. On the plus side, I do have some exciting competitions for you in the next month or two which I hope makes up for this pathetic post. Click below if you’re feeling generous, no problem either way. I’ll get my coat.

Headingley Carnegie

As you’ll no doubt have heard by now, Headingley has been renamed Headingley Carnegie, and I’m reliably informed that the name comes from Andrew Carnegie. He was a self-made rich bloke who, in later life, gave away most of his money to fund public libraries and so forth. So now you know.

Rotten name, though…bloody sponsorship deals ruin names.

India, this is Nike

India have secured the sponsorship of Nike for the next five years. That’s a significant development. It’s no surprise that India have managed to attract such a global marketing icon such as Nike, but it bodes well for the game. The BBC have more on this. To my knowledge, it’s the first time Nike have sponsored an entire team; Shane Warne was one of their minions a few years ago (maybe he still is). Maybe Ganguly will welcome Nike’s obsession in putting air in their trainers…