Nike video to promote World Cup

A brilliant video from Nike, India’s sponsors, ahead of the World Cup.

Click here if you can’t see it above.

India, this is Nike

India have secured the sponsorship of Nike for the next five years. That’s a significant development. It’s no surprise that India have managed to attract such a global marketing icon such as Nike, but it bodes well for the game. The BBC have more on this. To my knowledge, it’s the first time Nike have sponsored an entire team; Shane Warne was one of their minions a few years ago (maybe he still is). Maybe Ganguly will welcome Nike’s obsession in putting air in their trainers…