Corporate monsters couldn’t give a Fourex

Couldn't give a fourex
Australia’s chief selector, scourge of Poms and all-round good guy Allan Border has been forced to resign his post as chairman of selectors because of a ‘conflict of interest’ involving beer sponsorship. I am not making this up.

The former Test captain recently fronted advertisements for XXXX Gold, owned by Lion Nathan, which is sponsoring beach cricket this summer in Sydney, the Gold Coast and Perth. Border will represent Australia in the tournament, alongside greats such as Dennis Lillee, Jeff Thomson and Dean Jones.

That, however, does not impress Foster’s, a major sponsor of cricket. It recently announced a new deal with Cricket Australia, in which it would no longer be the naming rights sponsor of the triangular one-day series, but increase its commercial involvement at grassroots level.

Geoff Donohue, corporate affairs spokesman for Foster’s, said the XXXX campaign involving Border was little more than ambush marketing.

“We think ambush marketing is fairly un-Australian,” he said. “I will leave you to decide whether what they are doing with their current advertising campaigns is ambush marketing.

“I guess Allan has [resigned as a national selector] in pursuit of his own commercial interests. But we are thrilled with our association with Cricket Australia and the Australian cricket team, and we’re more than happy with the access we have to the current players.”

If you are that thrilled to be associated with Cricket Australia, then I’m sure you won’t be that miffed with Allan Border continuing his association with the XXXX brand that has been ongoing for the past twenty years.

Fosters: couldn’t give a fourex about, well, anyone.

Homeless Andy and his can of Fosters

Rather tenuous link to cricket this, but bear with me (and the original writer). It raised a smile:

“No we don’t open until 11:30 I’m afraid,” the doorman said. “As far as I know there are no plans to open any earlier – just as well, really, I can only drink so much!”, he joked.

If upmarket was the wrong direction, maybe downmarket was the answer. Just a short walk from the Ritz I finally found a place to catch the game with a beer.

Andy, a homeless man in his 40s, was enjoying the match on the widescreen TV in the window of the Trocadero, Shaftesbury Avenue.

His can of Fosters, he explained kindly, came from the local Spar store on Haymarket – open from 8am every morning.

So, stood in the drizzle, one can for me and one for Andy as a thank you for the tip, we caught the highlights of the day on Sky.

“I think we got best seat in house”, Andy said.

I’ll drink to that.

I’ve watched cricket, and attempted to, in some funny ways – (lugging ancient LW radio up hills, waving mobile phones desperately in the air to find reception) – but never this. Yet!