Deuchars IPA, the award-winning beer brewed in Edinburgh by The Caledonian Brewing Company, has become The Official Beer of The Yorkshire County Cricket Club (YCCC).

Classic press release. Only a PR person could capitalise The Official Beer. It’s All Very Exciting And Let’s Use As Many Capital Letters As Possible. Nice pint, though. I used to drink it at The William Wallace (intentional capitalisation there) before it joined the rest of London and turned into a sleezy, shiny, hip-and-happening shmooze-fest of a “pub”. Even the blackboard is fake!

Anyway, ranting again. Must stop the ranting…

Comments are closed.