Cricinfo magazine: from web to print

Look, I apologise. It might seem I can’t stop talking about my employers and Cricinfo in general, in sickly “oh look at me and my cricket writing malarkey” but, let’s face it; we all love Cricinfo, whether we work there or not. It bloody rocks. (If you don’t like what we do, leave a comment!)

On similar rocktastic levels is Cricinfo magazine which launched at the start of this year. It’s a great read, aimed at the India market and, as mentioned last December, is one of very few (if not the only one) publications to make the jump from web to print.

Anyway. Just literally stumbled across this interview with my editor Sambit Bal, which is quite interesting.

Whether or not you understand the spin of a googly, the placement of silly mid off or how to play a reverse sweep, fear not. The lessons to be learned from cricinfo.com, which has channeled a large and disjointed community into a range of traditional media—most recently, magazines—may be applicable to everyone.From humble beginnings, Cricinfo has become an Internet powerhouse, the self-proclaimed largest single-sport website in the world.

Founded in 1993 by Simon King, an English scientist studying in Minnesota, the website was originally a mere bulletin board listing cricket scores sporadically updated by amateurs. The big break came in 1997 via a brush with rock ‘n’ roll. Rolling Stone Mick Jagger, missing television coverage of matches involving his beloved England team, supplied a cash injection to buy broadcast rights to an international tournament to allow Cricinfo to provide live streaming video.

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