Corporate monsters couldn’t give a Fourex

Couldn't give a fourex
Australia’s chief selector, scourge of Poms and all-round good guy Allan Border has been forced to resign his post as chairman of selectors because of a ‘conflict of interest’ involving beer sponsorship. I am not making this up.

The former Test captain recently fronted advertisements for XXXX Gold, owned by Lion Nathan, which is sponsoring beach cricket this summer in Sydney, the Gold Coast and Perth. Border will represent Australia in the tournament, alongside greats such as Dennis Lillee, Jeff Thomson and Dean Jones.

That, however, does not impress Foster’s, a major sponsor of cricket. It recently announced a new deal with Cricket Australia, in which it would no longer be the naming rights sponsor of the triangular one-day series, but increase its commercial involvement at grassroots level.

Geoff Donohue, corporate affairs spokesman for Foster’s, said the XXXX campaign involving Border was little more than ambush marketing.

“We think ambush marketing is fairly un-Australian,” he said. “I will leave you to decide whether what they are doing with their current advertising campaigns is ambush marketing.

“I guess Allan has [resigned as a national selector] in pursuit of his own commercial interests. But we are thrilled with our association with Cricket Australia and the Australian cricket team, and we’re more than happy with the access we have to the current players.”

If you are that thrilled to be associated with Cricket Australia, then I’m sure you won’t be that miffed with Allan Border continuing his association with the XXXX brand that has been ongoing for the past twenty years.

Fosters: couldn’t give a fourex about, well, anyone.

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